For a lot of companies, ‘customer experience’ is nothing more than a buzzword. For Blake, it’s a way of life. In The Customer of The Future, she provides a practical, clear and actionable guide that challenges you to completely change the way you approach every customer interaction. ... Read more »
Book
Peter Fader
Few people can talk about the customer of the future with genuine insight and expertise – and Blake Morgan is on that short list. Executives and thought leaders should pay careful attention to her ideas and suggestions – I know I will! ... Read more »
Patrick Goddard
We are facing a generation that is seeking experiences where before they bought commodities. Blake’s ten principles outlined in her new book will set you up in this new era of constant change. ... Read more »
Jonah Berger
Some ideas catch on while others are forgotten overnight. Increasingly it is customer experience that can make your business contagious. Read Blake's book! ... Read more »
Doug Merritt
Being attached to our old ideas of customer strategy won’t cut it today. This book is a blueprint for any business that wants to serve the future customers. ... Read more »
Alan Trefler
A game changing book that will galvanize your drive towards amazing customer experiences – with full commitment and intention. The Customer Of The Future is a must-read! ... Read more »
Moira Forbes
The Customer of the Future is an insightful and practical guide to future-proofing your business through relentless focus on customer experience. ... Read more »
Cristiano Amon
There is no substitute to exceeding customer’s expectations and in the future they will insist on experiences that make their lives significantly easier and better. This is your guide to get there! ... Read more »
Erik Anderson
Customer Experience is the only way to win in business today. If you want to win, read this book! ... Read more »